Green Economy Problems - News, Trends, Green Economy Problems Links
Green economy at risk due to engineer shortage?
According to Wanda Reder, president of the IEEE Power & Energy Society, the Green Economy development plan of US president Barack Obama will be impossible to effect due to a shortage of electrical engineers - Read More
Tags : green jobs USA green economy
Topics : Renewable Energy
Five Barriers to Greening
Five reasons why people do not buy green products as much as they should: 1. Lack of awareness; 2. Negative perceptions (green labels are thought to be sub-standard); 3. Distrust owing to greenwashing; 4. High prices; 5. Low availability - Read More
Tags : green economy lohas
Green Goods Have Tiny Marketshares
Organic foods?which consumers buy more for their own health than for the environment?s?accounted for less than 3 percent of all food sales in 2006, according to the Nutrition Business Journal. In 2006, green laundry detergents and household cleaners made up less than 2 percent of sales in their categories. And despite their trendiness, hybrid cars made up little more than 2 percent of the U.S. auto market in 2007, according to a report by J.D. Power and Associates. - Read More
Tags : green products green market lohas green consumers USA
Topics : Finance
Green Supply Chain Means Co-operating with Competitors
We've found that cooperating with suppliers to green also requires cooperating with competitors. Sun and competitors often use same suppliers. If we each impose differing "green" requirements, very little will get done. So we cooperate using standards - like the Electronics Industry Code of Conduct (www.eicc.info). If we're all asking suppliers to do the same thing we have leverage and we reduce the costs involved in compliance - Kurt Doelling, VP, Sum Microsystems - Read More
Tags : green companies unique ideas
Topics : Finance
No company can go green on its own
No company is an island and no company can go green on its own. Recent headlines about the presence of lead paint in children's toys prove the point. You are only as good or as green as your supply chain. In this commentary, Brian Walker, CEO of furniture maker Herman Miller, shares three critical steps his company has taken on the long road to being green - Read More
Tags : green companies
Topics : Organization
Greenness is far down the list of priorities for consumers
My sense is that "greenness" is far down the list of qualities the vast majority of people seek in products they buy. They want the product that satisfies their material needs best -- does it make a hole the size I want? Is it cheaper than alternatives? Does it perform better? Will it cost less to own? Is it easy to buy? And so on. Whether a product is green or not, I suspect, has relatively little impact on most purchase decisions - Gardiner Morse, Senior Editor, Harvard Business Review - 2008 - Read More
Tags : green consumers lohas
Topics : Finance
Companies are careful about their environmental claims
Those early purveyors of "degradable trash bags" and "ozone-friendly aerosols" got their wrists slapped, so marketers are understandably gun-shy on making environmental claims, particularly those that are scientifically debatable. And most companies aren't environmentally pure, so to call attention to one?s green goods risks calling attention to one?s ecological skeletons. Better to keep one's corporate mouth shut, right? - Read More
Tags : green companies
People understand the full extent of environmental impacts
Here's a nice examlpe of that: "For example, a good many self-described green consumers don't seem to find irony in jumping into their poorly tuned, gas-guzzling sport-utility vehicles with a cold engine and underinflated tires to drive a couple miles out of their way in bumper-to-bumper traffic in order to purchase their favorite brand of recycled paper towels." - Read More
Tags : lohas green consumers environment
Topics : Society