Green Consumer - News, Trends, Green Consumer Links
Brand green products with non-green benefits
From surveys and market research, it was found that it was important to brand green product lines with non-environment benefits for consumers to place value on them - that is, consumers might like the idea of green but their purchases are not going to be driven by green - they are still going to be decided by core functional benefits
Tags : green green products green branding
Use your own shopping bag
Next time you?re asked, ?Paper or plastic?? say, ?Neither, I have my own bags.? - Read More
Tags : green habits simple ideas
US folks born before 1950s not green
US consumers born before the 1950s are the least 'green'. As their numbers diminish, their share of consumer purchases will dwindle. - Read More
Topics : Society
There is no 100% green consumer
Researcher Dr William Young explains: "Our study indicates that there is no such thing as a simple 'green consumer'. In the past it has often been assumed that a consumer who is green in one aspect of their lifestyle will be likely to be green in other aspects. But this research shows that even very green consumers are 'grey' in some aspects of their lives. - Read More
Tags : lohas
Topics : Finance
Harvard Business Review - HBR Green
A great resource to understand from management and business experts on what they think abuot the green consumer, his/her attitudes. Also what are the reasons driving people to purchase green, and what is required in marketing efforts to appeal to the green consumer - Read More
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Topics : Finance
Possibly 1 in 10 is a real green consumer says Joel Makover
"For now, it seems green consumerism is destined to be limited to the roughly 10% to 12% of the marketplace that pollsters tell us are willing to regularly seek out and buy green products, regardless of how much more they cost or what lengths one must go to find them. Despite its frustrations, green consumerism remains a powerful, largely untapped tool for environmental change." - Joel Makover - Read More
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Topics : Finance
Common attitudes of green consumers
Common attitudes and beliefs of these consumers as described by the International Institute for Sustainable Development (IISD) is as follows: ? Commitment to green lifestyles; ? Critical of their own environmental practices and impact; ? Looking for companies that incorporate green practices; ? Overstate their green behavior; ? Want environmental protection to be easy; ? Tend to distrust companies environmental claims; ? Lack knowledge about environmental issues, but eager to learn - Read More
Tags : lohas
Topics : Society
More Americans worried about environment
Studies have shown that the percentage of Americans who worry about the environment ?a great deal? or ?a fair amount? has increased from 62% to 77% between 2004 and 2006. (Link is a PDF) - Read More
Tags : USA environment environment usa lohas
Topics : Society
Green Consumer Profile
Source: Extreme Future,by James Canton, published; 2007 The foll is the profile of green consumers 1. 100 million Americans in 2005; 200 mill Am by 2020; 2. Adults between 24 and 55; 3. Educated with at least a college degree; 4. salary $55,000-100K per year; 5. Professional/manager; 6. Married with kids; 7. Discretionary income; 8. often buys green things (organic food, recyclables, solar, wind products...); 9. Considers himself green; 10. Willing to boycott corporate polluters
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Topics : Lifestyle